BARC assures commitment towards stakeholders

In a statement, BARC India has said it believes that television channels are committed to maintaining a clean and transparent ecosystem

e4m by exchange4media Staff
Updated: Oct 19, 2020 9:39 AM
BARC

BARC India has issued a statement assuring commitment towards its stakeholders.

The full statement reads as thus:

"Over the last several days, there have been various news reports as regard to Television Ratings and Broadcast Audience Research Council (BARC India). BARC India as an Industry body has representation from bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. BARC India owns and manages a transparent, accurate and inclusive TV audience measurement system. 

BARC is providing the necessary assistance to the ongoing investigation by law enforcement agency and this should be seen in the light of larger stability of the panel and in the interests of self-regulation, rather than in isolated cases of particular channels which leads to a distortion of facts.

Our efforts on combating infiltration are focused on the individual(s) responsible for these activities and we firmly believe that television channels are committed to maintaining a clean and transparent ecosystem. 

BARC’s management team works with full confidence and support of Board and the various Committees. BARC continues to be driven by only one goal: to generate ratings that its subscribers rely on which are deeply rooted in science, report with the greatest sense of responsibility and truly reflect ‘What India Watches’."

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags Barc Ratings Tv