RAM Ratings Week 38-41: Fever FM leads in Mumbai and Delhi

Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata

e4m by exchange4media Staff
Updated: Nov 19, 2020 2:51 PM
RAM Ratings

Fever FM topped the charts for the largest listenership share in Mumbai and Delhi in Week 38-41 of RAM Ratings. Radio City gained the most in Bangalore and Radio Mirchi in Kolkata. The four week time period for the survey is between 13th Sep'20 - 10th Oct'20.

In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 16.6% share. Radio City came second with a 13.8% share. Mirchi came third with 13.2%. Listenership peaked at 11:00 am - 12:00 am. Cumulative reach for the recent 4 weeks is 94.8% (ALL)  91.8% (Other than Home).

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with 22.4% listenership share. Red FM stood second at 12.2% and Radio City at third with an 11.7% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 97.3% (ALL) 89% (Other than Home).

In a universe of 5.3 million listeners, Radio City held the lead with a 26% share in Bangalore. Big FM came second with 23.4% and Fever FM stood at third position with 15.3%. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 91.3% (ALL) 91.8% (Other than Home).

In Kolkata, Radio Mirchi led with a 27.9% share in a universe of 9.1 million listeners. Big FM came second with a 26.7% share and Red FM with a 15.6% share. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 79.1% (ALL) 98.1% (Other than Home).

All markets saw more Reach tuning in for this week except Bangalore market. Radio listening at out of home increased in Bangalore and Mumbai markets

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