Pay Indian publishers for use of content, share ad revenue properly: INS to Google

In a letter to Google India Country Manager Sanjay Gupta, INS President L. Adimoolam noted that credible content from Indian publications has given Google the authenticity it enjoys in India

e4m by exchange4media Staff
Updated: Feb 25, 2021 12:24 PM

Google, the global information search engine, has been asked to compensate Indian newspapers comprehensively for the use of content published by the newspapers, and share its advertising revenues properly.

In a letter today to Google India Country Manager Sanjay Gupta, the Indian Newspaper Society President L. Adimoolam demanded that Google should pay for news generated by the newspapers which employ thousands of journalists on the ground, at considerable expense, for gathering and verifying information. Since the content which is generated and published by newspapers at a considerable expense is proprietary, the Society noted that it is this credible content that has given Google authenticity in India ever since its inception.

Pointing out that Publishers have been providing complete access to "quality journalism with credible news, current affairs, analysis, information and entertainment", INS said there is a huge distinction between the editorial content from quality publications and fake news that is spreading on other information platforms.        

The Society noted that, over the past year, publishers across the world have been raising the issue of fair payment for content and of proper sharing of advertising revenue with Google. INS noted that Google has recently agreed to better compensate and pay publishers in France, the European Union and notably in Australia.        

It was also pointed out that advertising has been the financial backbone of the news industry. However, newspaper publishers are seeing their share of the advertising pie shrinking in the digital space, even as Google is taking a "giant share of advertising spends", leaving publishers with a small share.        

Publishers are also facing a very opaque advertising system, as they are unable to get details of Google's advertising value chain. The Society insisted that Google should increase the publisher share of advertising revenue to 85 per cent, and also ensure more transparency in the revenue reports provided to publishers by Google.       

INS noted that it had raised the issue of giving greater prominence to editorial content from Registered News Publishers to tackle fake news, as Google picks up content from several sites that are not credible, thus "amplifying misinformation and propagation of fake news."        

Pointing out that the Society has been engaged in discussions with Google on these vital issues, the letter reiterated that "Indian print media is the most credible source of news and information in the country, and newspapers play a vital role in nation-building. However, the pandemic and the current digital business model have been unfair to publishers, making it unviable for the Print media industry. We invest heavily on Journalism, the core of our news operations, because newspapers play a vital role in society."

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