MX Player partnered with Limelight Networks to bring high-quality election coverage

At its peak, traffic was flowing at 10x the normal volume during the election

e4m by exchange4media Staff
Updated: May 30, 2019 1:45 PM
MX Player and Limelight Networks

MX Player and Limelight Networks Inc. a leading provider of edge cloud services, partnered to provide a seamless and a broadcast quality experience to millions of viewers watching the 2019 Lok Sabha Election, using Limelight’s Content Delivery Network (CDN). More than 900 million Indian citizens were eligible to vote, making it the largest election in the world.

Investments over the last few years have helped Limelight emerge as one of the largest content delivery networks in the country. Limelight Networks has been working with MX Player and other content originators and distributors to address their global content delivery needs. The company delivers rich content such as video, games, and software into India for its global customers. At the same time, Limelight has been helping Indian media companies deliver content to their global customers.

At its peak, traffic was flowing at 10 times the normal volume during the election. Using Limelight’s CDN, MX Player handled anticipated traffic spikes and successfully managed to provide a seamless and broadcast-quality experience on millions of connected devices to their Indian and global customers.

"With 100 Million Daily Active Users and 275 Million Monthly Active Users, MX Player is the largest video platform from India. We partnered with Limelight Networks to deliver high-performance video to our large user base. On May 23, the day elections results came out, we saw a 10x spike from our usual traffic trend. I’m very happy to see that the teams from both sides have integrated a really robust system, which was able to deliver billions of request on this day smoothly and successfully,” said Vivek Jain, Chief of Product, Tech & Operations, MX Player “

As a long-time CDN and video delivery partner, Limelight Networks was honored for the opportunity to support this milestone event. We’ll continue to scale and innovate on our journey with MX Player and our other media customers and keep providing high-quality services to their online audiences,” said Ashwin Rao, Director, India at Limelight Networks.

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