Amid lay-off & pay cuts, independent agency Gozoop goes for appraisals for top performers

The company had also promised no COVID-related job losses in April

e4m by exchange4media Staff
Published: Aug 27, 2020 2:16 PM  | 2 min read

Gozoop has announced appraisals for its employees. In these unprecedented times, while most companies are cutting costs and laying off staff, Gozoop has prioritised its team’s best interests. It has decided to reward its top performers for their consistent contributions before and during the pandemic.

The company had also promised no COVID-related job losses as early as April despite the business being hit as companies aggressively cut down on marketing budgets. Since then the company has aggressively won new businesses such as Gulf Oil, Bisleri, British Council and Zee. As a result, the independent agency has continued to attract best marketing talent from the industry, resulting in a significant increase in its headcount.

Gozoop’s culture and people-centric decisions have time and again made a positive impact not only on the media industry but across sectors. Gozoop was also one of the first companies in India to announce menstrual leave as well as mental wellness leaves.

The company has also been recognised by Great Places To Work Insitute for five years now. In 2020, the company was named as Best Workplace in the Media Industry as well.

Speaking on the announcement, Rohan Bhansali, Co-Founder & Director, Gozoop said: “The Gozoop way has always been to do the best we sustainably can for our people. I am grateful for as well as proud of the team’s valiant effort through the pandemic. We are also confident that we will emerge through this stronger. Our decision on appraising our team stems from this same sense of gratefulness as well confidence.”

Bansi Raja, Chief Happiness Officer, Gozoop said: “I am so proud of Gozoop. Pandemic or not, great talent should be celebrated and acknowledged. Nothing makes me happier as head of HR than my team as well as my company prospering. We are Building to Last.”

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