ESPNcricinfo offers ‘app-like’ enhanced user experience for cricket fans

The cricket brand has developed the all-new Progressive Web App that ensures faster page load time & access to scores carousel during live games for a smoother experience

e4m by exchange4media Staff
Published: Apr 30, 2020 3:23 PM  | 3 min read

In the absence of LIVE sport currently, ESPNcricinfo, the world's leading digital cricket brand, has invented and re-imagined the content creation and distribution process to ensure a steady stream of engaging content for fans. While working on innovative shows and content pieces, ESPNcricinfo has also developed its all-new Progressive Web App (PWA) for enhanced user experience. The refreshed will offer fans - fast, frictionless ‘App-Like’ experience with faster page load time, access to scores carousal during live games, easy to discover popular content and quicker interaction for a smoother experience.  The ‘Add to Home screen’ option will provide quick access to content.

 At a time when life has hit a pause, ESPNcricinfo introduces innovative content such as RetroLive, live ball-by-ball commentary on classic matches, 'I was there', relives the iconic matches with the players who played in them, Alternative universe where ESPNcricinfo turns a game-changing moment the other way, Videocast with Sanjay Manjarekar, where Sanjay connects with guests from the cricketing world over video-chat, One on One #WorkFromHome, where the host catches up with cricketers over video-chat, Open Mic, an innovative LIVE chat show with a cricket expert that also lets fans participate and many more.

 "Our content pieces are unique, engaging, and encourages user participation. We want as many people to have access to such content, irrespective of where they reside, and the type of devices they use. And that's why the timing of the launch of Progressive Web App is apt. It is easy to load, works well in low bandwidth areas and does not take much space on your smartphone like other native apps. Something that fans in small towns and cities can rejoice", said Ramesh Kumar, Vice President and Head of ESPN India and South Asia.

 As per reports, Smartphone usage in India has exploded in the last few years. And a huge part of this growth is coming from the tier 2 & 3 centres. With the majority of the Indian population using low-end smartphones, the presence of too many apps tends to slow down the functionality of the phone due to higher RAM and data usage.

Ramesh Kumar, added, "At ESPNcricinfo, we are committed to leveraging technology to enhance user experience and expand into new territories. The addition of PWA is another step towards achieving these goals."

 PWA blends the best features of websites and mobile applications to offer the responsiveness and smooth experience of a native app through the instant gratification of a mobile browser, while also alleviating the hassle of downloading and installing an app.

 Key features of PWA 

  • Fast, Frictionless & Smoother “App-Like” Experience
  • Faster Page Load Time
  • Add to home screen option for quick access to content
  • Upfront scores carousal during live games
  • Easy to discover popular content


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