ZEE Media Group comes forward to help DTH/Cable Operators

The initiative will ensure seamless services during the lockdown when content consumption across platforms has increased

e4m by exchange4media Staff
Updated: Apr 7, 2020 2:54 PM

These are unprecedented times. As the world battles a global contagion, India, the second-most populous country in the world is fighting the lethal disease and all necessary steps are being taken by Indian authorities to prevent this virus from spreading further.

 As India, a country of more than 1.3 billion people, reels under a national lockdown to curb the infections, millions are confined to their homes and the consumption of content across different platforms is witnessing an unparalleled demand. Smooth, uninterrupted access to your favourite news programmes now becomes more important than ever before.

 At a time like this, the Zee Media Corporation Limited (ZMCL), is leading the charge in supporting Direct-To-Home services, MSOs and Cable Operators to ensure that viewers have uninterrupted services during the lockdown. It has launched a special campaign to help viewers to easily recharge thru various digital platforms. The ZMCL group has been running promos and informative advisories across its Lead Channels Zee News, Zee Hindustan and Regional channels Zee 24 Taas (Marathi), Zee 24 Ghanta (Bangla), Zee 24 Kalak (Gujarati), Zee Punjab Haryana Himachal (Punjabi), Zee Odisha (Odia) Zee Madhya Pradesh Chhattisgarh, Zee Uttar Pradesh Uttarakhand, Zee Bihar Jharkhand, Zee Rajasthan to ensure that viewers continue to recharge their DTH and Cable services well in time to enjoy uninterrupted access to their favourite content. These promos include information on easy ways to recharge through dedicated websites or apps or contact their nearest operators.

 In these challenging times, ZMCL is doing its part in fighting this global outbreak and educating its viewers about staying safe indoors and adhering to the rules of the national lockdown put in place by the Indian government.

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