YellowBulbs wins digital mandate for Tata Wiron

YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron

e4m by exchange4media Staff
Updated: Nov 12, 2019 12:46 PM
Tata Wiron

YellowBulbs has bagged the digital mandate for Tata Steel brand Tata Wiron

Vivek Modi, CEO and Co-founder, YellowBulbs, is stoked to have Tata Wiron on board. “We are living with Digital India as a reality. The average person on the internet doesn’t look and sound like they used to a couple of years back. As a digital agency, we always look forward to brands which help enhance our understanding of diverse digital behaviour. I am confident that we can help Wiron leverage relevant platforms & conversations, and reach the last mile consumer in better & more cost-effective ways.”

YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron.

Varun Agarwal, Head Marketing - Retail, Global Wires India, says: "We are the leaders in the steel wires industry and have thrived on trust. Aligning ourselves to the preferences of our customers, we now look forward to build a consistent engagement online. Happy to partner with YellowBulbs, they come with lots of ideas and energy and we hope to harness it well to build social engagement and lead generation.”

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