WPP appoints comms head for EMEA, also, first head of content

Senior government PR practitioner Niken Wresniwiro named EMEA comms head and Hannah Vasdekys is WPP's first head of content

e4m by exchange4media Staff
Updated: May 4, 2018 8:55 AM

Niken Wresniwiro has joined WPP as Head of Communications for EMEA. She comes from the UK Department for International Trade where her roles included Press Secretary to the Secretary of State, Head of Media and, most recently, Deputy Director of Communications, say reports.

Hannah Vasdekys, formerly Head of Content for the Advertising Association, joins WPP in the new Head of Content role. She previously worked at Publicis Media and OMD.

In an internal memo, WPP Group Comms Director Chris Wade said that Wresniwiro "will lead media relations in EMEA and oversee the WPP content team, working closely with senior management within WPP and our operating companies."

"Reporting to Niken (Wresniwiro), Hannah will devise and implement a new content strategy for WPP and take responsibility for our digital, social and other channels," Wade's memo further read.

Wade was promoted to Group Communications Director earlier this year. He was previously Head of Communications, EMEA.

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