Weber Shandwick India appointed as communications partner of PSI India
Weber Shandwick will be responsible for work with a specific focus on areas such as Healthcare, Sanitation and Family Planning for PSI India
Published - Jul 26, 2017 6:14 PM Updated: Jul 26, 2017 6:14 PM
Following participation from leading agencies within the country, Population Services International (PSI) India has appointed Weber Shandwick India as its communication partner.
Established in 1988, PSI India complements the efforts of the Government of India in priority health areas of maternal and child health, sanitation, tuberculosis, family planning, and gender-based violence. Using PSI’s market development approach and targeted social behaviour change, PSI India works to address market failures in the public health space across the country.
As communication partners, Weber Shandwick will be responsible for work with a specific focus
on areas such as Healthcare, Sanitation and Family Planning for PSI India.
“For us, it was all about finding a communication partner that understands us in all aspects, right
from our heritage to our specific communication mandate. The idea was to work with an
experienced team and Weber Shandwick’s proposal was the unanimous choice for us. We look forward to our alliance and are certain that Weber Shandwick’s expertise in the domain will help us build a sound communication process which would be a value addition to PSI’s operations in India,” said Pritpal Marjara, Managing Director, PSI India.
“We are pleased to be the partner of choice for PSI India. At Weber Shandwick, we aim to deliver
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meaningful, measurable campaigns through insight and data-driven storytelling. We have found a partner who believes in our ability to create insight-driven innovative campaigns which influence targeted social behaviour change in India. Having rich expertise and experience in the Social Impact sector, we look forward to exceeding PSI India’s expectations and are set for a long and fruitful partnership,” said Valerie Pinto, CEO, Weber Shandwick India.
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