VMLY&R Melbourne retains Monash University account

VMLY&R Melbourne will continue the four-year partnership with the university and amplify the ‘Change It’ brand platform

e4m by exchange4media Staff
Updated: Dec 11, 2019 11:08 AM

Following an open tender and pitch process, VMLY&R Melbourne has retained the integrated Monash University account.

VMLY&R Melbourne will continue the four-year partnership with the university, focussing on amplifying the ‘Change It’ brand platform, and developing new content for the Different Lens documentary series and the interactive Alumni activity.

“We’re stoked,” said Jake Barrow, VMLY&R Melbourne’s Executive Creative Director. “We absolutely love working with the Monash team and are very proud of the work we’ve made together over the past four years. We really value the way our partnership dares us to challenge the status quo and we can’t wait to up the ante even more.”

The Monash win tops off a solid run of new business acquisitions for the agency which also revealed a new management team earlier this year. Following the announcement in January that the highly coveted Defence Force Recruiting account was returning to VMLY&R Melbourne, the agency also partnered with telco company Vocus Communications, to develop an integrated brand platform that launched in August. It has also recently secured a slew of large scale digital experience projects to be announced in the coming months.

“We are so proud of our team and the work we have delivered for our clients this year,” said Sarah Bailey, Managing Partner, VMLY&R Melbourne. “We’ve more than doubled in size since February and have an incredible group of people on board who are helping us shape a really special culture. The momentum is palpable and it’s pretty exciting to see everyone’s hard work pay dividends so quickly.”

Jon Bird, Regional CEO for VMLY&R echoed Bailey’s said: “This is one of the great recent success stories in Australian advertising and marketing and a credit to the team. VMLY&R Melbourne is one of the stars of our network.”

Jon Kenyon, Managing Partner, VMLY&R Melbourne, added: “We’re particularly pleased that so much of our growth is coming from expanding our remit with existing clients. The projects we are working on are incredibly diverse, and we’ve spent a lot of time this year ensuring we have the talent, skills and capabilities in-house to confidently deliver to every business challenge.”

In addition to growing the account service, planning and creative departments, the agency has added depth to its digital platforms and content production offerings this year, investing in experience design, data analysis & four in-house edit suites.

“It’s all pointing in the right direction,” continued Kenyon. “We are very clear on the agency environment we want to create and the opportunities we want to give to our team as we head into 2020.

“Our aim as we move into 2020 is that every member of the team feels good about coming into work, and for our clients to feel good about working with us,” concluded Bailey.

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