Usha International’s #FollowyourHeart campaign explores the father-child bond

The digital film has been made live on social media channels

e4m by exchange4media Staff
Updated: Jun 14, 2019 12:07 PM

This Father’s Day, Usha International has come up with a digital film #FollowyourHeart which explores the lessons a father gives to his child, taking viewers through the journey of how a father-child relationship evolves over time. 

Commenting on the release of the film, Raj Kaushal, director of the film, who has made various TVCs for Usha in the past, said, “Usha International believes in weaving beautiful relationships – this one between a father and his child, a relationship that resonates across our audiences. The underlying message also reflect deep consumer insights – that of a token of gratitude to the huge amount of effort that is needed to face and overcome challenges throughout life’s journey to fulfil a promise.” 

“Today’s consumers are digital natives and we wanted to increasingly use this medium to engage with our audiences. As India’s leading consumer durable company, we continue to innovate both online and offline to reflect our philosophy of creating a trusted bond that lasts forever,” he added. The short film went live on social media channels from June 12. 

The film has been directed Raj Kaushal who has made various TVCs for Usha in the past.

The film can be viewed here: 

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