Urban Ladder pledges to do away with labels with New Campaign- 'Labels Belong on Objects'

The campaign sheds light on the fact that society tends to label women, their lifestyle and their choices, thus boxing them in and limiting the idea of who they really are.

by exchange4media Staff
Published - Mar 9, 2018 3:16 PM Updated: Mar 9, 2018 3:16 PM

In India most women are used to being called names, being labelled and being boxed in by these labels. Society has a name for every type of woman and for everything they do, for the clothes they wear and the drinks they order.

This International Women’s Day, Urban Ladder, the online furniture and home store, has launched a campaign called #LabelsBelongOnObjects, thus pledging to do away with labels and put them where they belong- on objects. Labels don’t belong on women, they belong on objects.

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