Universal Music India appoints Preeti Nayyar as Vice President

Preeti Nayyar aims to rapidly scale business at Universal as VP, New Business Development

e4m by exchange4media Staff
Updated: Sep 7, 2017 6:20 PM

Preeti Nayyar, a Harvard Business alumnus, is all set to bring in her expertise to scale the business at Universal Music Group significantly. Devraj Sanyal, MD & CEO of Universal Music Group, India & South Asia said, “ I'm thrilled to have a senior partner in the Universal Music & Brands Business in Preeti. Music is a quintessential part of everything brands do these days to connect with the youth which is their core target audience in most cases and the market is buzzing in the digital, live & activation. At UMG&B  we are a critical part of this ecosystem. Having held senior leadership posts in various media & entertainment organisations, Preeti brings the perfect balance in sales & innovation. I’m very excited to welcome her into my senior management leadership team at Universal Music.”

Vinit Thakkar, Senior Vice President, India & South Asia added, “Universal Music India is a unique label which has managed to transform itself from a pure music label to a complete Music Entertainment business. We have been working closely with brand partners offering tactical and strategic solutions for the last couple of years. I am very excited to have Preeti as an addition to our senior leadership team heading the New Business vertical. Her addition to our team will give us the focus and impetus to scale UMG&B business in India and South Asia.”

Nayyar added, “Having spent several years in Media, managing various verticals, I am thrilled to be a part of Universal Music Group. UMG has been the mecca for anyone in the music industry and has consistently created new benchmarks and many firsts. I am excited about working with the leadership team at Universal Music – that I think is one of its biggest strength.My endeavor would be to co create compelling Branded campaigns & IPs. Music is an integral part of our lives, for most of us, it is much more than just 3 minutes long listening experience. I personally believe that music has the power to reach out to the youth in a unique way.  I look forward to contributing to this exciting space, already thought through and created by Devraj and Vinit.”

Reporting directly to the Senior Vice President, Vinit Thakkar- India & South Asia, Preeti will be based out of Mumbai.  Prior to joining Universal Music Group, Preeti has worked with many entertainment and media companies like Fox Star Studios, The Walt Disney Company, Reliance Broadcast, Radio Mirchi, India Today and Business Standard.

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