Under Armour launches operations in India under MD Tushar Goculdas

Under Armour’s innovative athletic performance products to be available through franchised partner retail locations and e-commerce platforms

e4m by exchange4media Staff
Updated: Mar 6, 2019 2:33 PM
Under Armour

Under Armour, Inc. has announced the launch of operations in India. The business, which will be operated through a fully owned subsidiary, will be run by Tushar Goculdas, Managing Director of Under Armour India.

"We look forward to introducing athletes in India to Under Armour’s performance athletic apparel, footwear and accessories – an incredibly important market as we continue to grow our brand around the world,” said Jason Archer, Managing Director of Under Armour’s Asia-Pacific region. “Tushar’s extensive retail and consumer goods experience in India, the Middle-East and Africa brings a wealth of insights and strengths to our business. We are confident that his leadership and passion will help establish Under Armour as a favoured brand among athletes in the region.”
Under Armour’s innovative athletic performance products will soon be available through franchised partner retail locations and e-commerce platforms. The brand’s first store is expected to be launched in the coming weeks. 

The company’s products are worn by some of the world’s best athletes including NBA all-star Stephen Curry; golfer Jordan Speith; heavyweight boxing champion Anthony Joshua; actor/producer Dwayne “The Rock” Johnson; the most decorated Olympian of all-time, swimmer Michael Phelps; and principal ballet dancer Misty Copeland, among others. Goculdas joins Under Armour after nearly a decade with Adidas where he most recently served as Brand Director, Emerging Markets and was based in Dubai. 

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