Twitter comes up with special emoji for South superstar Suriya’s upcoming film 'NGK'

The emoji was created in partnership with Dream Warrior Pictures and Sony Music South

e4m by exchange4media Staff
Published: May 20, 2019 7:30 PM  | 3 min read

Twitter has launched a special emoji for fans of the upcoming Suriya (@Suriya_offl) film NGK (@NGK_offl) that’s set to hit theatres on May 31. This was done in partnership with Dream Warrior Pictures (@DreamWarriorpic) and Sony Music South (@SonyMusicSouth).  


Fans in India can now join the conversation around the film by tweeting with #NGKFire, #NGKfromMay31 and #NGK to use the specially designed emoji. The emoji appears next to the hashtag in the tweet and is inspired by Suriya’s character from the film. Launched on Twitter by NGK’s lead actor Suriya, the emoji will be active until June 4. 

Directed by filmmaker K. Selvaraghavan (@selvaraghavan), NGK stars Suriya Sivakumar (@Suriya_offl) along with Sai Pallavi (@Sai_Pallavi92) and Rakul Preet Singh (@Rakulpreet) in the lead roles.


Suriya has been tweeting updates about the upcoming #Suriya36 film. He has been engaging with fans on the platform by tweeting glimpses from his much awaited film. Suriya will also be interacting with the fans in real time, through an exclusive live Twitter Q&A session. 


According to Rahul Pushkarna, Head of Content Partnerships, Twitter Asia Pacific, “People love talking about their favourite films and stars on Twitter, and we know this is especially true for Tamil entertainment. We are happy to collaborate with Dream Warrior Pictures and Sony Music South to offer fans several opportunities for engagement with their favourite stars on Twitter. The exclusive emoji and Suriya’s live-stream will make for a unique experience for fans of #NGK all around the world.”

S R Prabhu, Designated Partner, Dream Warrior Pictures said, “Twitter is a crucial part of our engagement strategy for NGK. We’re thankful to Twitter for this vibrant emoji that we’re sure fans will definitely love. Yuvanshankar Raja’s (@thisisysr) recent livestream with Selvaraghavan (@selvaraghavan) went incredibly well, receiving over 67K Video Views and we look forward to some exciting conversations around #NGK based on Suriya’s livestream where he will talk about what fans can expect from the film. This exciting collaboration between Dream Warrior Pictures and Twitter aims to delight fans with fun engagements, allowing them to connect better with the film and characters.” 

Ashok Parwani, Head South Repertoire, Sony Music India, said, “Suriya Fans are waiting for NGK, which is touted to be the biggest film this year. And nowhere do they express their excitement and love more than on Twitter. We are so pleased to partner with the platform to amplify the conversation and to help bring fans closer to their favourite star."

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