Tute Consult Bags Nationwide PR Mandate for Setu, an OmniActive company

While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets

by exchange4media Staff
Published - Jan 12, 2018 12:00 AM Updated: Jan 12, 2018 12:00 AM

Tute Consult, a PR agency headquartered in Mumbai, has bagged the public relations mandate for nutraceutical brand, Setu, part of OmniActive group. The account was won following a multi-agency pitch.

As part of the mandate, the agency will manage the consumer and business led public relations as well as advocacy management for the brand. From a consumer and business outreach programme perspective, Tute Consult will work to position Setu as a new-age natural solution for the modern lifestyle that promotes overall good health by following a strategic and customized communications approach. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets. Tute Consult will work closely with the team at Setu to ensure seamless integration and delivery to create business impact.

Talking about the win Komal Lath- Founder, Tute Consult, said, “We are excited to join hands with Setu to manage their strategic communications for the brand. Having worked with both start-ups and established companies, we bring learnings from both sectors to the table enabling Setu to leverage the same. With committed teams, our strength in evidence-based, ideas-driven and result-oriented communications, we are certain that this partnership will help build and enhance Setu’s reputation in India.”

“We are happy to have Tute Consult on board with us. Their unique experience in the space will help us in accomplishing our business objectives. It has brought fresh insights and a new thinking, which will give us the desired impetus. We were looking to zero down upon an agency that has an integrated focus than a unidimensional traditional public relations approach. We are sure that we can effectively combine our experiences to work towards further building a strong, relevant and impactful perception for Setu in the market,” said Nihaal Mariwala- Founder and CEO, Setu.

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