Times Network unveils campaign for Times M.A.N (Movies and News) pack
Campaign captures attributes of bouquet of influential brands across the best in English Movies and News
Published - 11-February-2019
Times Network has rolled out Times M.A.N (Movies and News) Pack campaign in line with TRAI’s new tariff regime. The campaign captures attributes of its bouquet of influential brands across the best in English Movies and News.
Leading with the insight, ‘you are what you watch’, the campaign has been layered with a light hearted and humorous tone targeting women, with a compelling and differentiated pitch of making their man better with the Times M.A.N Pack (acronym for Movies and News pack), priced at Rs 13 per month.
M K Anand, MD & CEO, Times Network said, “With a clutter breaking proposition, the Times M.A.N Pack campaign moves beyond the general focus on price appeal, which most networks are basing their campaigns on and exemplify the distinct traits of our premium brands as we subtly make a statement that Times Network viewers are smarter, savvier and more stylish due to their superior content choice. We are encouraged by the reactions on social media and I am glad that the campaign has successfully evoked curiosity among consumers about our offering, which further reinforces the network as the preferred choice of smart urban viewers.”
The campaign has been conceptualised by Famous Innovations for Times Network and the network has rolled out a 360-degree marketing campaign including:
• 45 sec TV commercial
in Hindi, Bengali, Tamil, Telugu and Kannada across key geographies, including HSM, West Bengal, Karnataka and Tamil Nadu
• Print ads and innovations across all editions of The Times Group dailies
• Radio spots across 4 leading stations
• Social media marketing across prominent digital mediums
• Communications across network channels and digital/social assets
Times M.A.N pack has been offered at a price of Rs 13 and is a strong mix of channels, including three premium English news (Times Now, Mirror Now, ET Now), one Bollywood entertainment (Zoom) and 3 English movie channels (Movies Now, MNX and Romedy NOW).