Team Pumpkin bags social media mandate for functional beverages brand &Me
As part of the mandate, Team Pumpkin will be managing all social media activities for the brand
Team Pumpkin has won the Social Media mandate for &Me, the country’s only functional beverages brand which focuses on the nutritional needs of women and solves concerns about beauty, fitness, and menstruation.
&Me is credited with launching India’s first PMS drink with a unique blend of fruits, vegetables, flowers and spices with ayurvedic super herbs and micronutrients to help in painful pre-menstrual symptoms of bloating, cramps and fatigue. It also has PCOS and beauty-related product portfolio in its collection. The brand is a brainchild of IIT and Standford Alumnus Ankur Goyal and funded by Matrix Partners and early-stage consumer VC Fund Sauce.
Sheta Mittal, Co-Founder, &Me said, "&Me is the first and only dedicated women's health brand. We are excited to partner with Team Pumpkin for helping us drive engagement through innovative content. Our recently launched Campaign #Unstoppable: Inspiring and Celebrating the Unstoppable women (July 1 to September 27) in collaboration with the team is garnering overwhelming response.”
The agency has been awarded the mandate following a multi-agency pitch. As part of the mandate, Team Pumpkin will be managing the entire social media activities for the brand. The digital media responsibilities will be handled from the company’s office in Bangalore and will be supported by its offices in Mumbai and Delhi for regional requirements.
“&Me caters to the specific nutritional requirements of women, making it a path-breaking F&M brand. We will be helping &Me become the go-to nutritional source for women across the country, not only helping them build market leadership but also support the greater cause of women’s health and wellness,” said Swati Nathani, Co-founder and CBO, Team Pumpkin.
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