Student Of The Year 2 and Smule join hands to host Bollywood singing contest
Music enthusiasts can showcase their talent and win a chance to fly and perform in the US
The much-awaited Dharma Productions' Student Of The Year 2 has partnered with Smule for a Bollywood singing contest where music enthusiasts can showcase their talent and win a chance to fly and perform in the US. The star-studded cast of SOTY2, featuring Tiger Shroff, debutantes Ananya Panday and Tara Sutaria, will be reaching out to Smule’s community of 50 million monthly users to take part in the contest. The Smule users will also get an opportunity to sing along with Tara Sutaria, who’s also a professional opera singer, on the Smule app.
Smule, through its contest ‘Smule pe gaao America jaao’, aims to reach out to its huge yet tightly knit community of music lovers to come, sing along and fulfil their dream of visiting the US. The ‘Smule pe gaao America jaao’ contest has got not just the users, but also original singers and star cast of the movie, including Tara Sutaria and Dev Negi to sing SOTY2’s songs on Smule.
The artist community of Smule which includes Shahid Mallya, Nikhita Gandhi, Akshay Dhawan et al will also be coming onboard to encourage the user community to be part of the contest. Additionally, Smule’s community influencers, including Ashmik Patil - the winner of Smule Mirchi Cover Star, have already expressed their excitement about what’s in store for them and the entire community of singers.
Commenting on this association, Viral Jani, SVP, Times Bridge said, “We are excited to be partnering with the young and brilliant cast of Student Of The Year 2 for the contest. We are hopeful to get some great talent through this endeavour. Indian audiences are passionate about music and we are thrilled to be organizing such a fun contest for them.”
If an all-paid trip to the USA was not enough, one lucky winner will also get a lifetime opportunity to perform live at the largest Bollywood music festival in North America - the Gaana Music Festival, alongside the likes of popular voices such as Vishal & Shekhar, Sunidhi Chauhan, Divine, Alka Yagnik, Hariharan, Jassie Gill, Babbal Rai and more.
It’s not the first time that Smule has organized or partnered with something really interesting and empowering for its millions of users. Post an investment and partnership with Times Bridge, Smule has partnered with a few high-octane properties like Indian Idol 10, Mirchi Music Awards, and multiple artists like Armaan Malik, Amaal Mallik, Naezy, Darshan Raval and Nikhita Gandhi. Within a short period of its launch in India, Smule has become the largest and the most preferred social networking platform for singers to engage with and simply share the joy of singing with each other.
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