Specsmakers ties up with Social Beat to leverage digital to drive footfalls to stores

The agency is also working on the brand’s social media, content and SEO strategy  

by exchange4media Staff
Published - May 24, 2019 6:13 PM Updated: May 24, 2019 6:13 PM
Specs

Specsmakers, one of the largest eyewear chains in South India, has forged a partnership with Social Beat to leverage digital to build a strong brand and increase footfalls to the store. 

Social Beat has launched store visit ads on Google and YouTube in English and vernacular languages like Tamil and Kannada. The agency is also working on the brand’s social media, content and SEO strategy.  

Speaking of the association, Pratik Shah, Chief Executive Officer of Specsmakers said, “We partnered with Social Beat to ensure we have a strong digital presence while also increasing the footfalls and retail conversions. With an innovative strategy that included vernacular ads and preloaded offers within 6 seconds of YouTube videos with a clear CTA, we were able to achieve +1315.21% increase in store visits over a three-month period. We are also able to see a revenue growth in the stores.” 

With over 200 stores in South India, and a majority of stores in Chennai and Bangalore, Specsmakers is currently expanding to Hyderabad with hopes of entering the Pune market in the near future. In order to strike a chord with a diverse audience, Specsmakers is working with Social Beat to develop a fool-proof vernacular strategy. 

Vikas Chawla, Co-Founder of Social Beat, said, “Social Beat is proud to partner with one of the leading eyewear brands in the country. We are working on a robust digital strategy that will help Specsmakers become the number one optical retailer in India.  One of our main focus areas is to drive store visits and we are doing this through multiple ad formats and targeting such as dynamic search ads and local ads using custom intent, in-market and consumer patterns within affinity audiences. Google has been a key platform for growth with social media platforms being a focus area in the next phase of growth.” 

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