Speakers from P&G, BARC, PepsiCo, Castrol to grace TV First conference

The fifth edition of Prime Time Awards is scheduled to take place on January 31 at the ITC Maratha in Mumbai

e4m by exchange4media Staff
Published: Jan 22, 2019 9:12 AM  | 2 min read
TV First

The fifth edition of the Prime Time Awards, an initiative by exchange4media, aims to recognise the excellent work done by brands, agencies, and broadcasters on TV campaigns. The event will also hold an all-day conference called TV First, which is based on the theme ‘The Future of Television in the Age of Digital’.

The event is scheduled to take place on January 31 at the ITC Maratha in Mumbai.

The conference will include a mix of standalone speakers and panel discussions. The event will begin with a session by Vivek Sharma, MD, Anchor Electricals, who will speak on the topic ‘Television Advertising in the Digital Age’. This will be followed by a half an hour speaker session with Abhishek Desai, Director - Marketing Operations Indian Sub-continent, P&G. 

Speaking on the topic of ‘ABC of TV Advertising in the ever-evolving world’ will be Kedar Apte, VP - Marketing of Castrol India. Giving us an insider view into ‘Why TV is a tough medium to beat?’ will be BARC India’s CEO, Partho Dasgupta. As the afternoon sets in, a Fireside Chat with Anuj Poddar, Executive Director, Bajaj Electricals will enliven the audience.

In the second half of the all-day conference, a standalone Speaker Session will be addressed by Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios & Swastik Productions. This will be followed by a Panel Discussion with speakers Raj Rishi Singh, Marketing Director-Pepsi, PepsiCo; Rajiv Dubey, Head of Media, Dabur; Vivek Sharma, Chief Marketing Officer, Pidilite; Avinash Kumar, Marketing Head, Patanjali, and Jishnu Sen, Chief Marketing Officer, Big Bazaar. A second Panel Discussion will be conducted by Anupam Bokey, Chief Marketing Officer, Too Yum Brands; Amit Sethiya, Chief Marketing Officer, Syska Group, and Ajay Dang, Joint Executive President & Head – Marketing, UltraTech Cement.  

Launched in 2014, the Prime Time Awards is one of the leading platforms to crown the absolute standard of creative excellence for television commercials. 

For more information, click here: https://e4mevents.com/prime-time-awards-2018/about.html

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