Sonata launches its collection of hybrid smartwatches ‘Stride’

This launch builds upon the brand’s commitment to deliver tangible benefits to customers at an affordable price, and make smart watches accessible to everyone

e4m by exchange4media Staff
Updated: Nov 15, 2019 4:08 PM
Sonata Stride

Sonata, one of the largest-selling watch brand from the house of Titan, forays into the smart wearables category with a range of hybrid Smartwatches – Stride. Available in two versions, Stride and Stride Pro, the watches offer a multitude of smart features that help in the adoption of a healthier lifestyle, at affordable prices, starting from Rs 2,995.

Stride smartwatches combine Smart features with the elegant aesthetic of an analog watch – making it a versatile lifestyle accessory. The range has 6 variants that come with Smart capabilities of tracking steps, call alerts, finding the phone, activating the camera, etc. All 6 versions reflect contemporary design sensibilities with clean dials, rich leathers, and elegant black cases – thereby giving an understated finish to a feature-packed product.

Commenting on the launch, Utkarsh Thakur, Marketing Head - Sonata, said, “With Stride, Sonata builds upon its commitment of delivering tangible, relevant benefits to its customers, while democratising features and styles that are limited to a section of the market. Stride offers a slew of smart features at category-first price points, thereby making Smart accessible to everyone.”

Sonata Stride assists in maintaining a healthy lifestyle by keeping a track of daily activities through the inbuilt activity tracker. The users can track steps, calories burnt and the quality of sleep. In addition, Stride also has a sedentary alert feature, which reminds users to move, in case there's a lack of activity for a certain period of time.

“Today, falling fitness levels are unavoidable owing to sedentary lifestyles. There’s a lot of inertia in starting our fitness journey due to many constraints. The solution - Everyday Fitness, which is to expend energy through day-to-day activities like walking, cycling, gardening, etc. Stride helps to track these everyday activities in a seamless manner. This trendy smartwatch will help make conscious choices towards a healthy lifestyle.” added Utkarsh Thakur.

The watch is supported by the Sonata Stride Mobile app which is user-friendly and intuitive in design, and is compatible with Android Version 5.0 and above; iOS version 11 and above.


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