Social video platform Firework awards PR mandate to The Prophets

The Prophets will be responsible to roll out an integrated communication campaign for the brand in India

e4m by exchange4media Staff
Updated: Oct 3, 2019 12:59 PM

The Prophets, has been awarded the PR mandate for Firework, a Silicon Valley-based social media platform.

The Prophets was selected to roll out an integrated communication campaign that will include a strong brand communication framework, influencer relations strategy and thought leadership for the brand in India.

Speaking on the association, Sunil Nair, CEO, Firework India, said: “We loved the energy and the enthusiasm that The Prophets team brought to the table when discussing ideas and stories. Trigam’s experience of having built start-ups and having some great brands in the portfolio is the ‘x – factor’ that helped the Firework team arrive at the decision. We hope to quickly grow Firework to be a significant player in the video content space and look forward to an exciting ride together.”

Trigam Mukherjee, Founder and Managing Director of The Prophets, said: “We are delighted to have got this opportunity to work with a dynamic global brand like Firework who are poised to be game-changers in the space. With responsible approach towards publishing content coupled with exciting tech innovations Firework will redefine storytelling in India. As an agency we focus on impactful storytelling as well and that’s where our synergy lies. We look forward to a fruitful engagement in the journey to many milestones for Firework in India.”

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