Singer Avadhoot Gupte and Godrej Expert Rich Crème create crowdsourced Ganpati Aarti
Individuals can contribute by visiting Avadhoot’s Instagram, Facebook and Twitter profiles and posting the lyrics in the comments section
On the occasion of Ganeshotav, composer and singer Avadhoot Gupte is collaborating with Godrej Expert Rich Crème hair colour to create the first-ever crowdsourced Ganpati Aarti.
Both Avadhoot and Godrej have encouraged people to contribute towards the lyrics of this new avatar of Ganpati Aarti.
Avadhoot took to his Instagram and Twitter profile and shared this news of creating the first-ever crowdsourced Ganpati Aarti.
“For many years, Ganeshotav has been a festival that traditionally brought people together to celebrate Lord Ganesha. This year, I and Godrej Expert Rich Crème Hair Colour, thought of doing something different by creating a new version of Ganesh aarti. However, this new aarti had to be made in connection with the traditional belief of this festival which is uniting the people. Thus, we have decided to crowdsource lyrics of the aarti and encouraging patrons to share praises of Lord Ganesh and welcome him in a new way this year. The new aarti will definitely add more colour to the festivities of Ganeshotav,” the singer said.
Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd (GCPL), said, “As a brand, Godrej Expert Rich Crème has been an expert of accessible hair transformation. Not only in our offerings but also the consumer initiatives taken by us are unique. Ganeshotav is one of the biggest festivals celebrated in Maharashtra and across India. Through Godrej Expert Rich Crème initiative of creating the first crowd-sourced Ganpati devotion song, we aim to make this festival a memorable and engaging one for people. By partnering with Avadhoot Gupte, who is listed amongst India’s leading musician, the song’s rendition will be interesting and make the Ganeshotav festivities more colourful.”
From next week, Avadhoot will start working on the lyrics and composition of the Ganesh Aarti. Individuals from any part of India can contribute by visiting Avadhoot’s Instagram, Facebook and Twitter profiles and posting the lyrics in the comments section. The crowd-sourced Ganpati Aarti will be released by him and Godrej Expert Rich Crème hair colour on their social media profile during Ganeshotav.
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Come join me and Godrej Expert Rich Creme Hair Colour in creating a colourful #NayaAvatar of our Ganesh aarti. Share your praises of Lord Ganesh in the comments and let’s welcome him in a new way this year. #HappyGaneshChaturthi. #BappaKaNayaAvtaar #AapkaNayaAvatar @godrejexpert #godrejexpertrichcrèmehaircolour #jointhecontest #writeyourlyrics #yourpoetry
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