Simply Fresh salutes agents of change and their 'fresh iraade'

The campaign’s TVC pays tribute to individuals like Neeraja Kudrimoti and Narayanan Krishnan whose pioneering efforts led to a better Bharat

by e4m Staff
Published: Dec 23, 2024 11:51 AM | 2 min read

Simply Fresh, the flagship brand of BN Group, has launched its latest campaign, “Rakho Iraade Fresh,” with an advertisement that celebrates real-life heroes who embody fresh perspectives and impactful actions.

The campaign’s TVC pays tribute to individuals like Neeraja Kudrimoti, an IT professional who left her lucrative career to champion sustainable farming in rural India, and Narayanan Krishnan, a five-star chef turned social worker who dedicates his life to feeding the underprivileged. Their extraordinary journeys of transformation and selflessness resonate deeply with Simply Fresh’s mission to promote fresh ideas and bold choices for a better Bharat.

Adding a unique dimension to the campaign, Bollywood’s Sonu Sood and actor Anup Soni have come on board to amplify its message. Through their Instagram handles, they’re spreading the word, encouraging viewers to adopt fresh perspectives and make a difference in their communities.

Speaking about the campaign, Kiran Giradkar, CMO of BN Group, said, “The ‘Rakho Iraade Fresh’ campaign celebrates the power of fresh ideas and actions that drive real progress. Neeraja and Narayanan’s stories inspire us all to challenge the status quo and make a meaningful impact. Simply Fresh is proud to honor these heroes and their unwavering commitment to a brighter future.”

The “Rakho Iraade Fresh” TVC is live across Simply Fresh’s social media platforms, YouTube channel, and other digital mediums. The campaign also features exclusive content and interactive challenges to engage viewers and spread the spirit of fresh intentions.