Shubman Gill joins Allana Consumer Products’ Bowlers as brand ambassador

Bowlers and Shubman Gill aim to inspire pet parents to make informed nutritional choices

by e4m Staff
Published: Sep 17, 2025 12:13 PM | 1 min read

Allana Pet Solutions (APS) has teamed up with Indian cricketer Shubman Gill to be the new brand ambassador for Bowlers.

The association connects a high-performing athlete with a brand dedicated to providing science-backed, premium pet nutrition, marking a pivotal milestone in Bowlers’ journey to reshape India’s pet nutrition landscape.

In response to the rising demand for quality pet care, Bowlers and Shubman Gill, together, aim to inspire pet parents to make informed nutritional choices and ensure that trusted, high-quality, and affordable food is easily accessible to pet parents across India.

Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL said, "Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.”

“Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets," Kulkarni adds further.