Salman Khan Films ropes in Likee as digital partner for ‘Dabangg 3’

Likee users have been participating in #HudHudDabanggChallenge via the official SKF account

e4m by exchange4media Staff
Updated: Nov 19, 2019 12:52 PM
Salman Khan

Likee has partnered with Salman Khan Films (SKF) to promote ‘Dabangg 3’ as the film's Digital Partner.

Likee users have been participating in the platform’s #HudHudDabanggChallenge via the official SKF Likee account and also through their other social profiles.

‘Dabangg 3’ is set to hit cinema halls on December 20 and will be released in four Indian languages - Hindi, Tamil, Telugu, and Kannada.

The film's title track and music video 'Hud Hud Dabangg' was released on November 14. To participate, users need to create dynamic dance videos and lip-sync videos with the newly released title track.

As part of the campaign, debutante Saiee Manjrekar will also collaborate with the top five Likee users to create videos.

Aparna Desai, Marketing Head, Salman Khan Films, said: "It is great to have Likee App on board as the digital partner for Dabangg 3. Likee is known to create interesting magic effects and stickers and they are creating something really cool for Dabangg 3 as well that will let the audience feel connected to the film. We also received a great response for the #HudHudDabanggChallenge on the Likee App and people have been sharing some innovative videos.”

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