Reliance Mutual Fund launches Friendship Day campaign- ‘Funds & Friends Are For Life’

In collaboration with DViO Digital, the campaign compares mutual funds to the way a best friend stands by you through tough times

e4m by exchange4media Staff
Updated: Aug 14, 2018 1:31 PM

DViO Digital, an integrated marketing company which focuses on the digital transformation of brands and businesses helped Reliance Mutual Fund impactfully run the Friendship Day campaign called ‘Funds & Friends Are For Life’. The campaign focused on a fun and relatable approach to the topical occasion, and drew parallels between friendship and mutual funds.



The campaign compares mutual funds to the way a best friend stands by you through tough times, your investments come in handy when you need them the most and as something you can depend on. DViO Digital and Reliance Mutual Funds launched the campaign for Friendship Day and drew different comparisons, each striking a chord with everyone that has experienced true friendship and making mutual fund investments salient in the process.



The ‘Funds & Friends are for Life’ campaign saw a great response across platforms giving a total Impressions of 481,032 and Total Engagement of 59,921 with an overall Engagement Rate of 12.45 per cent.



Commenting on the campaign Aditya Malhotra – Strategy Head , DViO Digital said, “Funds & Friends Are For Life, is a new and fresh approach to talk about mutual funds. Since always, people have been vary of investing in mutual funds and it was our goal to change their outlook and into forming a positive notion in their minds and comparing it to friendship really makes you understand the true meaning of it.



Commenting on the program, Sandeep Walunj- Chief Marketing Officer, Reliance Mutual Fund said, “ It was an exciting take on Friendship Day, engaging and thought-provoking at the same time. A large number of investors as well as advisers responded very warmly to the witty content.”

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