Reliance Consumer Products signs MOU with Finnish Foods major Fazer

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has signed a Memorandum of Understanding (MoU) with Finland’s leading foods company Fazer.

The two companies will establish a long-term strategic partnership in India to produce, market, and distribute branded premium chocolates.

The MoU was signed as part of President of Finland His Excellency Alexander Stubb’s state visit to India, with aim to strengthen business ties between India and Finland, and at the same time democratize Fazer’s iconic brands and products in the local market.

T. Krishnakumar, Director, Reliance Consumer Products Limited, said, “Partnering with Fazer is a strategic step towards introducing one of the world’s finest chocolates to Indian consumers. This will also accelerate RCPL’s growth in chocolates & confectionary market. By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network, and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”

Commenting on the development Christoph Vitzthum, President and CEO, Fazer, stated, “This partnership would be a great opportunity for Fazer to offer our unique products to the fast-growing Indian market. With RCPL handling commercialisation and distribution in India we could establish a premium position in the chocolate market and a foundation for a broader scale nation-wide roll-out with a leading and highly capable local partner. Entering the sizable Indian chocolate market through this strategic partnership, could have the potential to accelerate our international growth significantly.”