Re'equil sheds light on the unseen struggles of motherhood

The new campaign film aims to educate society about postpartum depression and the importance of supporting new mothers through this phase

by e4m Staff
Published: Sep 16, 2024 4:08 PM | 2 min read

Re'equil has shed light on the experience of motherhood through a campaign video that highlights the unseen struggles of postpartum depression and the quiet strength of mothers who navigate through them with resilience and courage.

Re’equil’s video campaign shows that the best support often comes from ensuring that every mother feels she is not alone, even during tough times.

Every year, 60 lakh mothers and 60 lakh fathers experience postpartum depression. It is a profound and often overlooked challenge that many mothers face as they navigate the transition after childbirth.

In India, postpartum depression affects 1 in every 5 new mothers but often goes unnoticed due to societal stigma. Silence can leave new mothers feeling isolated, but sometimes all they need is understanding. Simply listening, validating their emotions, and offering non-judgmental support creates a safe space for them.

“We understand that postpartum can be a period of significant emotional challenge. Our campaign aims to celebrate the strength of mothers and promote open conversations about their experiences and resilience,” said the Re’equil Team.”

Re’equil’s campaign is a call to end the generational silence surrounding postpartum depression and ensure that future generations of parents are prepared, empowered, and unafraid to face the challenges of parenthood. The brand aims to create conversations around this important subject.

The video is now available on Re’equil’s Instagram page, where the brand invites everyone to join the conversation and celebrate the multifaceted nature of motherhood.