Rail Bandhu presents massive opportunity for advertisers: Ashish Bhasin

With a monthly readership of one crore, Rail Bandhu is the highest read publication among all travel and news magazines in India.

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Rail Bandhu, the official onboard magazine of the Indian Railways was re-launched on October 7 in New Delhi. It must be mentioned that BW Businessworld, one of India’s foremost magazine publishing groups, has bagged the exclusive rights to publish Rail Bandhu.

Published monthly, the bilingual publication is distributed in all 129 premium trains of India, including 25 Rajdhani Express trains, 23 Shatabdi Express trains, 41 Duronto Express trains and one Gatimaan Express. These trains cover 21 state capitals and 119 cities across India.

The launch ceremony was attended by Rajesh Agrawal,  Member  Rolling  Stock,  Indian Railways,   Ranjanesh Sahai, Secretary,  Railway Board, Mahender  Pratap  Mall,  CMD,  IRCTC, S K  Sharma,  Executive Director,  Corporate Coordination,  Railway Board, Rajni  Hasija,  Director,  Tourism and Marketing,  IRCTC, V  Sriram,  Director and Catering Service,  IRCTC, Ashish Bhasin,   Chairman and  CEO,  Dentsu  Aegis Network South Asia, Dr.  Anurag Batra,  Chairman and Editor in Chief,  BW Businessworld and exchange4media Group, Dr Rahul Agrawal and Rajeev Mittal,  Directors,  RK Group,  Aparna Sengupta,  CRO,  BW Businessworld and Rail Bandhu and  Suman K Jha,  Executive Editor,  BW Businessworld

Commenting on the re-launch of Rail Bandhu, Agrawal,  Member  Rolling  Stock,  Indian Railways said, “The railway passenger traffic is growing steadily and it means more readership for onboard publications like Rail Bandhu. Through our partnership with Businessworld we will leverage the big opportunity that it presents.”

Rail Bandhu will reach one crore passengers every month as against 66 lakh passengers in all airlines combined in India. 

Terming the re-launch a new a new milestone for Rail Bandhu, Bhasin of Dentsu Aegis Network, South Asia said that the magazine “presents massive opportunity for advertisers”.

With a monthly readership of one crore, Rail Bandhu is the highest read publication among all travel and news magazines in India. Launched in 2011, Rail Bandhu is also available in First Class waiting rooms, lounges and VIP visiting rooms at railway stations.

 “Our editorial leadership will add differential value to Rail Bandhu which has a collective readership of over one crore readers. We stay committed to providing best editorial products and our association with Rail Bandhu is another step in this direction”, stated Dr. Batra of BW Businessworld and exchange4media Group. 

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