Publicis India bags creative mandate for Spanish food major Ebro

The account will be managed by the agency’s New Delhi office

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Ebro India, the Indian arm of the Spanish food major, has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch and will be managed by the New Delhi office of Publicis India.

The agency has been mandated to create and execute forward-thinking communication for the food major in India. To begin with, it would work towards evolving a communication strategy for its pasta brand, Panzani. The brand would be launching several products under the Panzani umbrella in India. 

“Panzani is the world’s second largest brand of Pasta having its presence in more than 50 countries. It is getting inside the Indian market with a whole range of pasta products. We are excited to put out our inaugural communication and create a high recall for the brand in India.” JP Laborde, MD, Ebro India, said.

Puneet Kapoor, Marketing Head, Ebro India, added, “We were looking for a creative strategic partner on board who could help us strategize the brand communication and for that a multi-agency pitch was called wherein five agencies were invited and two agencies were shortlisted for the second round. Publicis came with an in- depth understanding of the brand’s strategic requirements and a contemporary and creatively cultivated approach to deliver the same.”

On winning the mandate, Sridharan Iyer, EVP and Head of Office, Publicis India, said, “As more and more Indians recreate the experience of western cuisine at home today, we are extremely thrilled to partner Ebro Foods.”

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