PivotRoots wins digital media services mandate for PGIM India Mutual Fund

PivotRoots will also manage the organic visibility mandate

e4m by exchange4media Staff
Updated: Dec 11, 2019 1:46 PM
Pivot Roots

PivotRoots, a full service independent digital agency, has bagged the digital media mandate of PGIM India Mutual Fund.

Sakshi Dalela, Head of Marketing and Communications, PGIM India Mutual Fund, said, “We are delighted to partner with PivotRoots for digital media services. Their user first, data-centric and platform-agnostic approach emerged as a big differentiator. PivotRoots will collaborate with us to ensure best practices of creative and innovation across digital media are implemented. PivotRoots will also manage the organic visibility mandate.”

Speaking about the win, Shibu Shivanandan, Founder and Managing Director of PivotRoots, said, “We are excited to partner with PGIM India to manage the brand’s digital-first focus for driving awareness and new user growth goals. Since the brand operates in a very competitive and challenging category, we will be crafting a 2-pronged digital media strategy that distinctly delivers optimal awareness while delivering tangible marketing and business outcomes.”

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