Pitch Top 50 Brands 2018 Jury Meet: Discussion for some categories went on for hours: Chairman Gurmeet Singh
The Pitch Top 50 Brands 2018 will bring together brand custodians who will share the scope and discuss the challenges in creating brand advocacy.
The jury meet for the 8th edition of Pitch Top 50 Brands was held at the Le Meridian Gurugram on Friday.
This year, the jury was chaired by Gurmeet Singh, Chairman & Managing Director of Hitachi. The other eminent jury members were: Ali Hussein, COO, Eros Now; Ankur Kumar, Marketing Head, Home Care, Godrej Consumer Products; Anupam Bokey, VP Marketing, FMCG Business, RP-Sanjiv Goenka Group; Anil Viswanathan, Director Marketing, Chocolates, Mondelez; Arvind Bhandari, Sr VP, South Asia, Nestle; Dr Bhaskar Das, Executive President, Dainik Bhaskar Group; Irwin Preet Singh Anand, COO, OLX; Jishnu Sen, CMO, Big Bazaar; Karan Kumar, Head Brand & Marketing, Fabindia; Rajeev Raja, Founder, Brandmusiq; Shantiswarup Panda, CMO, Raymond; Sumit Sehgal, CMO, Comio; Vineet Sehgal, CMO, Quikr; and Vivek Sharma, CMO, Pidilite.
The objective of Pitch Top 50 Brands, an annual property of Pitch from the exchange4media group, is to unveil the top 50 brands in 10 categories. The list is a means to acknowledge the impactful, efficient and commendable marketing practices being upheld by brands in various categories. The process aims to identify the best approaches with respect to idea and innovation, consumer connect, communication impact, execution and results.
Speaking about the jury process, Gurmeet Singh said, “It was a very meaningful interaction all through the judging process. We debated so much on these 50 brands, and in certain categories, the discussion went on for hours. I would like to thank the two research agencies that gave us a lot of data and insights into the brands. It has truly been a memorable experience.”
The Pitch Top 50 Brands 2018 will bring together brand custodians who will share the scope and discuss the challenges in creating brand advocacy. The awards ceremony will be held on 19th July at The Leela Ambience, Gurugram.
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