Parryware goes all out with promotions during Kumbh Mela

Messaging has been displayed at key locations like bus stops, railway stations and at eateries, asking the public to adopt healthy hygiene practices

by exchange4media Staff
Published - Feb 4, 2019 4:41 PM Updated: Feb 4, 2019 4:41 PM
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Parryware is all set to promote ‘SwachhKumbh’ over a period of two months and get individuals to adopt healthy and hygienic habits. 

Spreading the message of following healthy habits, hygienic practices and pledging to keep the sacredness of Kumbh enact as a constant reminder, Parryware has gone all out with focused messaging on hoardings endorsing cleanliness across Prayagraj. 

India’s leading bathroom brand has urged individuals to get the Kumbh to a clean start (Shudhh Shuruwat) and introduce hygiene and cleanliness in their lives and at the holy place. 

The messaging has been displayed at key locations like bus stops, railway stations and at eateries, asking the public to adopt healthy hygiene practices. 

The leading bathroom brand has also taken an initiative to clean up the river through Kumbh Mela. The event is expected to be attended by more than 12 crore devotees and will witness a huge number of flowers, papers, plates and plastics loitering around on the river bank and clogging it. 

Celebrated over a period of two months, Parryware has deployed boats for cleaning the garbage on the river banks and for reducing pollution in the holy river. 

K E Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd, said, “Kumbh Mela is one of the oldest known festivals in the world, with over 3,000 years of pedigree. Over 15 crore people are expected to throng the wonderful city of Prayagraj for a holy dip and purify themselves. Parryware, the leader in the bathroom in India, aptly wanted to connect with the devotees of Kumbh through a relevant and powerful message on cleanliness, hygiene and water conservation. As a responsible corporate citizen, it is our humble contribution to support the noble Swachh Bharat Mission.” 

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