OMG names Guy Hearn as chief product officer-APAC
He is in charge of the strategy for the agencies within the group and leading the integration of platforms
Omnicom Media Group (OMG) has named Guy Hearn its chief product officer in APAC, say reports. He is in charge of the strategy for the agencies within the group and leading the integration of platforms.
Previously chief innovation officer, Hearn will now be responsible for the products across agencies OMD, PHD and Hearts & Science. He will also work with Annalect to embed tech and data across the agencies, as well as leading the integration of Omni.
This is in line with OMG’s key appointments in the APAC region, recent one being that of James Hawkins as CEO for PHD.
“I truly believe that when we look back at the year 2018 in the future, we will be marking it as the moment when made a step-change in how we understand and communicate effectively with new generations of consumers,” said Hearn in reports. “I look forward to working closely with our agencies and specialist units to devise product offerings that ultimately enhance our clients’ ability to personalise and customise how they engage with consumers at scale.”
“As we continue to gain more holistic understandings of consumers and our ability to engage with them becomes more sophisticated in an increasingly connected ecosystem, agencies’ product offerings have to consistently evolve,” said Tony Harradine, CEO of Omnicom Media Group- Asia Pacific in reports. “By integrating various disciplines and the Omni platform under Guy, we are placing a greater focus on the productisation of our best-in-class digital capabilities and data infrastructure to ensure our clients market more effectively in a ‘digital first’ world and yield optimal ROI on every dollar they invest,” he added in reports.
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