OMD Mudramax wins Cipla Health Limited account

OMD Mudramax will be partnering with brands under Cipla Health in their consumer engagement initiatives across mass media/digital and below-the-line promotional efforts

e4m by exchange4media Staff
Updated: Dec 19, 2017 8:47 AM

Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health Limited (CHL).

OMD Mudramax will be partnering with brands under Cipla Health in their consumer engagement initiatives across mass media/digital and below-the-line(BTL) promotional efforts. The account will be managed out of the agency’s Mumbai office.

In their quest to create innovative health solutions for consumers, Cipla Health has launched many consumer-need-centric healthcare products.

Himava Nath, CMO, Cipla Health Ltd, said, “We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD Mudramax can help us achieve this goal.”

Sathyamurthy Namakkal, President, OMD MudraMax shared, “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working with good brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.

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