Nobby’s warmth, humility, kindness personified him: Paulomi Dhawan

Guest Column: Strategic Advisor at Paulomi Dhawan Advisory writes on the late marketing industry veteran Nabankur Gupta

e4m by Paulomi Dhawan
Updated: Dec 10, 2018 9:02 AM

Nabankur Gupta (NOBBY), a marketing industry veteran, was a master in adding a high level of professionalism wherever he went. Warmth, humility, kindness personified him.

I first met Nabankur Gupta when he was at Videocon. (I was with the ad agency). He developed strategies for sub-branding and multi-branding in the consumer durables business for the first time in India which won him international accolades. Advertising Age International, New York recognised him for this successful initiative by awarding him with the title of “Marketing Superstar” (amongst 20 recipients of this title in 1996 in the world).

Mr Gupta...a client first then my boss and above all a mentor...who I owe a lot to. He was always there to guide, support me. He initiated my move to Raymond.

Mr Gupta joined the Raymond Group (from Videocon) as the Group President and board member in 2000. During his tenure he acquired some highly synergistic companies to support the strategic growth plans - Color Plus, launched designer label Be among others. The retail presence of Raymond grew aggressively, adding new formats across smaller towns in India.
He re-launched the brands in the textile and apparel space and further reinforced Raymond’s leadership position. Brand building was his forte. New advertising campaigns like "Feels like heaven, feels like Raymond" were during his time. The “Baby” commercial was launched on the cricket platform “Champions Trophy”. He had an eye for guiding the work with a great sense of the brand core. He brought back the “Teacher”. He did the Father and Son, Father and Daughter, Man and Puppies ads and many more. The campaign contemporised “The Complete Man” making him more sensitive, younger. 

Media consolidation at Raymond and introducing the Corporate Communication cell was his vision. We did some amazing work together-he was always supportive on any path-breaking idea. Dressing TV anchors, owning news segments, print innovations, style guides, the much prized Haji Ali hoardings were in his time. It was 360 degree marketing solutions, including ET Awards for Corporate Excellence initiated by him to synergize with the Raymond core values of Excellence, Leadership, Innovation. 

Mr Gupta interacted with media – both the editorial with interesting insights and their marketing teams, ever ready to hear a new idea at a cost effective solution. As an advertising friend said, “The two of you were a formidable and good team.” Extremely soft spoken and well-mannered in his handling of difficult situations and he was truly a marketing genius. He represented Raymond on many industry bodies like MRUC, ABC delivering wisdom and experience. He was truly an industry leader. 

In 2005, he relinquished the post to start his own management consultancy “Nobby Brand Architects & Strategic Marketing Consultants”. He was on the Board of many companies, including Raymond.

A warm, good human being who was highly respected by all, irrespective of rank or creed. A gentle leader, a man of principles, a guide and mentor to many, humble, a great professional and a thorough gentleman. His warmth, his quiet demeanour was like none other!
Thank you Mr Gupta for being there!! 

At 70, he leaves behind his wife Nita, son Kaustabh and daughter Timira, and a very large family of indebted souls whose lives he touched. RIP. 

God, please give his family the strength to bear this immense loss.

(The author is the Strategic Advisor Paulomi Dhawan Advisory)

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of

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