Mumbai-based ad agency Inking Ideas & Dubai's Imagine Movies announce merger

Waseem Amrohi, Founder and CEO of Inking Ideas, will be taking over as new CEO (India) & Director of Operations at Imagine Movies for MENA

e4m by exchange4media Staff
Updated: Jul 8, 2019 4:38 PM  | 2 min read

Inking Ideas, Mumbai-based advertising and marketing agency and Dubai-based entertainment channel Imagine Movies have announced their merger. 

The Inking Ideas Private Limited team consists of industry veterans, experienced in creating a content strategy and aiming to take the channels TRP to the next level by using their expertise. They provide services like Media Planning, Advertising, Designing, Social Media Marketing, Performance Marketing, Search Marketing, Content Creation, Film Promotions, Channel Marketing, Design and Development.  

Imagine Movies is a Dubai-based Free-To-Air Bollywood movie channel that showcases indelible movies across all genres, the only FTA channel with the most reach in the MENA (the Middle East & North Africa) region. Its headquarters is in Dubai.  Imagine Movies will be soon seen in India again.

Previously, it was known as NDTV Imagine in India. 

Waseem Amrohi, Founder and CEO of  Inking Ideas Private Limited, will be taking over as the new CEO (India) & Director of Operations at Imagine Movies for MENA (Middle East & North Africa) region and India. 

Amrohi said he was excited about the new task assigned to him. According to him, it's a huge step for the Inking Ideas team and now their job is to take channel on top of the list by making digital media their main focus to promote the channel. 

“My job is not only to run the channel but also to promote new talents and brands in the MENA region. I want to give our budding talent an international exposure, a platform for new Indian creative artists like actors, singers and filmmakers to showcase their work to the world. I want Indian cinema to go big,” Amrohi said.

“I am very optimistic about Inking Ideas and the team. I can see the spark in the team and when we are inKING Ideas together for Imagine movies you will get “Your Supertainment” dose. Be ready because we are Inking the new chapter to Bollywood entertainment via Imagine Movies,'' said Asad, MD, Imagine Movies.

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