MTV acquires broadcast rights for Box Cricket League

Bringing cricket and over 200 popular television celebrities under one roof, MTV Box Cricket League will be telecast on MTV starting February 13, 2018

e4m by exchange4media Staff
Updated: Dec 22, 2017 12:00 AM

As they say, in India, cricket isn’t a game, it’s a religion. MTV and Box Cricket League have come together with a new offering which promises to be a unique mélange of cricket and entertainment.
MTV will be joining hands with Balaji Telefilms Limited and Marinating Films to bring together two of the most vital sources of entertainment in India- cricket and television - to present an all new exciting season of celebrity cricket matches with the launch of MTV Box Cricket League. Bringing cricket and over 200 popular television celebrities under one roof, MTV Box Cricket League will be telecast on MTV starting February 13, 2018.
Doing away with run-of-the-mill cricket matches, viewers will be privy to a stellar line up of celebrities transforming the meaning of free hit and wide balls for us. This starry cricket league will boast of 10 cricket teams named after 10 Indian cities- Chennai Swaggers, Mumbai Tigers, Rowdy Bangalore, Delhi Dragons, The Ahmedabad Express, Pune Anmol Ratn, Lucknow Nawabs, Jaipur Raj Joshiley, Chandigarh Cubs and Kolkata Babu Moshayes with celebrities like Karan Patel, Shabbir Ahluwalia, Rithvik Dhanjani, Anita Hassandani associated with the teams.
Commenting on the association with Balaji Telefilms Limited, Raj Nayak, COO, Viacom18, said, “We all know about young India’s obsession with cricket. With MTV Box Cricket League, we will be taking the nation’s obsession with cricket and entertainment a notch higher by ensuring we give the youth of India what it wants – celebrities and cricket – on a channel they love the most - MTV. Not only is the MTV Box Cricket League a fun concept but also an opportunity for viewers to see their favourite stars in a new avatar and engage with brand MTV in a whole new manner. It’s going to be extremely exciting to see the league unfold on screen for both, us and the viewers.”
Ferzad Palia, Head - Youth, Music and English Entertainment, Viacom18, said, “MTV is a brand that knows the pulse of the youth like no one else does and cricket being a sport which fascinates a lot of youngsters, we knew this would be a perfect association for us. When Prime Time stars take on their new role on the cricket pitch, we’re positive young India is going to sit up and not only take notice but follow each match in the league with keen interest. The stellar line up of celebrities will definitely make MTV Box Cricket League all the more engaging for our young viewers.”
On partnering with MTV, Ekta Kapoor – JMD, Balaji Telefilms Limited, said, “MTV BCL 2018 is a reboot that's set to excite and entertain viewers across the television and digital medium. With a prime time slot on India's top youth channel, MTV BCL is poised to take the audiences on a dramatic sport extravaganza. Add to this the top male and female faces of indian television and the landscape is unlike any other. Audiences today are ready for clutter breaking content and this is a step in that direction.”
Nachiket Pantvaidya, COO- Balaji Telefilms Limited, said, “Balaji Telefilms is proud to be associated with India’s premier youth channel MTV, to bring its flagship property BCL to the youth of India. MTV is India’s leading platform for youth content and BCL on MTV will bring to life the emotion that the game of cricket has, with the added tadka of the off the pitch drama!”

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