Mobiistar Appoints Aniruddha Deb as Chief Marketing Officer
Prior to Mobiistar, he was the Vice President – Integrated services at Cheil SW Asia HQ where he led Marcom for Samsung handheld products and corporate for the SW Asia region
Smartphone brand Mobiistar has appointed Aniruddha Deb as the Chief Marketing Officer to provide a strong impetus to the brand. With the brand venturing into the offline space, visibility is of utmost importance in a smartphone market as dynamic as India.
Deb comes with 16 years of leadership experience in advertising & marcom across categories like FMCG, Consumer durables, Consumer Electronics, Telecom, Technology, APP, Tourism, QSR’s, Banking & Automobiles for the Asian (Thailand, Indonesia, Vietnam, Malaysia & The Philippines), AMET, LATAM & South Asian (India, Bangladesh & Pakistan) markets, based out of Thailand, Delhi & Mumbai.
Prior to Mobiistar, he was the Vice President – Integrated services at Cheil SW Asia HQ where he led Marcom for Samsung handheld products and corporate for the SW Asia region. He has also held brand leadership roles at Lowe (Thailand, Mumbai & Delhi) as the Regional Business Director and at Ogilvy & Publicis India as Vice President and worked on Unilever, Nestle, LG, Vodafone, Subway, KFC, Maruti, HSBC, Ministry of Tourism to name a few.
Talking about the appointment, Carl Ngo, Co-founder and CEO, Mobiistar India and Global, said, “We are pleased to welcome Aniruddha onboard. With our offline expansion and strong focus on tier II and tier III markets, we required an able and experienced person like him. Aniruddha always attempts to implement creative methods in garnering visibility for brands and we have full faith that our brand will deeply benefit from his insights. Mobiistar aims to help its consumers ‘Enjoy More’ by providing a seamless user experience, we know Aniruddha shares the same belief and are certain that he will help us on our journey to becoming one of the top 5 smartphone brands in the affordable segment in the country by the end of the year.”
Deb said, “Mobiistar is expanding at a very fast rate from launching in the country in May to going offline within a span of two short months. I am very happy to be part of this journey and bring my past experience to add greater value to their endeavour in India. The smartphone market in India is one of the most dynamic in the world, I am excited to take on the challenge of taking a new brand like Mobiistar to greater heights.”
Deb has been a recipient of several awards, a few among which are, the “Agency Excellence Award” by LG for creative contribution, selected as the “Cannes Youngster” from Lowe and awarded “The Eternal Optimist” award at Lowe.
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