Magicbricks ropes in Ayushmann Khurrana & Kriti Sanon as brand ambassadors
The two actors will feature in various Magicbricks' campaigns
Magicbricks has signed up actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two actors will feature in various Magicbricks' campaigns in the future.
At a time when the brand is delivering strong revenue growth and leading the category, the on-boarding of these two popular Bollywood actors points to a stepping up of marketing investments as the brand chases aggressive traffic and market share.
Commenting on the occasion, Prasun Kumar, Marketing Head, Magicbricks, said: “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Ayushmann and Kriti to the Magicbricks family and hope for a long and fruitful association.”
Talking about his association with Magicbricks, Ayushmann said: “Throughout my career, I have shifted homes, starting from a humble PG to where I am today. Magicbricks connects with the deepest desires of every Indian to own their own home. Magicbricks is the largest and the No.1 player in the online real estate industry and associating with a leader brand gives me the opportunity to connect with the masses.”
Kriti said, “Property seeking journey can often be hectic. I have seen my friends and family shifting homes every now and then and how hectic it can be. It is always great to have a brand like Magicbricks that stays with you through every step of the process. Magicbricks as a brand evokes lot of emotions because having your own home is always special. It feels splendid to be part of a brand that is involved in people’s home buying journey.”
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