Magicbricks launches brand building digital solution for real estate developers
Magicbricks’ Brand Store is a digital solution that helps developers influence the consumers’ home buying decision through engaging video content
Published - Oct 4, 2018 12:58 PM Updated: Oct 4, 2018 12:58 PM
Property website, Magicbricks, has come out with an industry-first brand building digital solution called Brand Store that is aimed at mid and small-size developers to drive brand affinity and create a strong connect with consumers.
Bangalore-based 5 Elements Reality has become the first developer to use this innovative brand building solution to enhance its consumer reach.
In a post Real Estate Regulatory Authority (RERA) world, older USPs like timely delivery, quality of construction and etc. have now become statutory norms for all developers leaving them with just one differentiator, the brand. This has opened up a world of opportunities for aspiring brands like 5 Elements Reality to be at par with the already established brands. And with digital becoming the way of life, Magicbricks’ Brand Store is an innovative digital solution that helps developers influence the consumers’ home buying decision through engaging video content. Brand Store also brings in a paradigm shift in developers’ increasing focus on digital from traditional channels of marketing, primarily print.
Capitalising on the increase in consumption of video content, Magicbricks Brand Store comprises a series of video based customised content that would help developers’ narrate their brand story to the consumers in an engaging, compelling and a persuasive manner to build reliability and trust on a neutral platform of Magicbricks. For consumers, it offers a peek into the other side of the developer and also understand their future plans and get an honest feedback from their existing customers and business partners.
Commenting on the launch of Brand Store, Prasun Kumar, Marketing Head, Magicbricks said, “Every business needs to invest in its reputation and image to make a name, churn revenue and most important, be loved by consumers. So far in real estate, the consumer’s relationship with the developer has been very transactional, operating at a functional level and add to that the issues of trust deficit. There is little brand affinity for any developer. The solution lies in a developer’s ability to tell his story in an environment that is seen as neutral, trustworthy and credible. Brand Store helps developers connect all these dots that are emerging in a new world order through engaging video content that is engaging, compelling and trustworthy.”
Speaking at the launch Kashinath B, MD, 5 Elements Reality said, “In today’s internet age, where traditional media is getting replaced by digital media it is certainly the way forward in real estate. Magicbricks has always innovated with new products and we are happy to associate with them for first-of-its-kind Brand Store, which can do the job of building a Real estate brand in a much more efficient manner. Home buying is always an emotional journey and developer brands must drive brand affinity by connecting deeper with consumers. We are confident that Magicbricks Brand Store will help us in creating the consumer connect and establish trust and reliability.”
Magicbricks Brand Store’s microsite will have five dedicated sections like Captain’s Innings, CEO’s Desk, Factoids, Future Ready and Testimonials.
Captain’s Innings enables developers showcase the person behind the brand. It covers topics like, life journey, milestones, family, hobbies and more; they will see the human side of the builder’s brand. Through CEO’s Desk, the consumers are presented with the professional aspects of the brand. The CEO talking about his brand and what it stands for will give your brand the launch pad it needs.
Factoids feature all the interesting facts and trivia of the builder brand and buyers get to know the finer details about the brand. In Future Ready, potential buyers get to know how the builder is adapting to the changing policies, technology and consumer mind-set and this helps them take an informed decision. Testimonials will help create a positive disposition of the brand among the buyers. Developer will display all the testimonials of the stakeholders and consumers to strengthen their outlook towards their brand.
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