Magic Moments Music Studio launches campaign with Jacqueline Fernandez and Kartik Aaryan

The new campaign reinforces Magic Moments Music Studio's values as a brand that believes in providing unforgettable experiences

e4m by exchange4media Staff
Updated: Oct 30, 2018 4:37 PM

Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make Every Moment a Magic Moment’ featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists.

The new campaign reinforces Magic Moments Music Studio values, a brand that believes in providing unforgettable experiences; with an emphasis on the brand essence of excitement, zeal, youthfulness and free-spiritedness.

The film revolves around two strangers meeting in the city of Budapest and creating a few magical moments while they explore the city, memories that get imprinted in their minds for life. The ad opens with Jacqueline grooving to live music on the streets of Budapest and Kartik notices Jacqueline through the crowd and approaches her soon to realize that she is there only for a night and offers her to be a part of that night with him, and make every moment a magical moment. They explore the city and also make a wish together at a wishing well. Eventually, as the night ends, they both realize that indeed it had been a perfect night with a lot of magical moments – and the ad culminates with a thought of meeting again in Las Vegas to create many more magical moments.

Speaking on the new campaign launch, Abhishek Khaitan, MD, Radico Khaitan said, "We are thrilled to launch the new exciting campaign of Magic Moments that is aimed to inspire the young and those who are young at heart. Magic Moments signifies energy, fun, zeal and zest. Our new brand ambassadors Jacqueline Fernandez and Kartik Aaryan are synonymous with what we stand for - distinctive flavour with a confident and sparkling personality”.

JP Mishra, Chairman, Happy Productions, said, “We are excited and proud to be the initiator of this amazing association of Magic Moments with the vivacious superstar Jacqueline Fernandez and Youth Rockstar Kartik Aaryan. Like the brand, both the stars represent energy, youthfulness and fun. The variety of flavours that our brand Magic Moments has to offer chimes well with the cheerful and peppy image of Jacqueline and suave and smooth image of Kartik. We wish Magic Moments a fruitful association and the stars a bright, prosperous and successful career ahead.”

Actor Jacqueline Fernandez said," It’s amazing to be associated with this new campaign for Magic Moments Music Studio, a brand that embodies an excitement in and for life. Its promise and call for ‘Make Every Moment a Magic Moment’ gives the brand a fresh, enthusiastic appeal which is synonymous with the free-spiritedness of the brand.”

Adding to this, actor Kartik Aaryan said, “Magic Moments Music Studio is a brand that the youth can easily relate to, it portrays today’s aspiring generation who want to live each moment to the fullest. I am upbeat about this new campaign, I had a great time shooting this film, it’s full of fun, excitement, romance, moments that felt truly magical”.

Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications said, “There are 3 key characters in this campaign Jacqueline, Kartik and the city of Budapest. It has probably happened to quite a few of us, that we meet someone in an unexpected place and spend a few magical moments with them that gets etched in our minds forever”.

Commenting on the campaign, Subroto Pradhan, Managing Partner, ADK-Fortune Communications said, “What today's millennials are looking for is pure, unadulterated fun. They love living in the moment and want to experience every bit of it without compromising on the way they want to enjoy. Magic Moments gives them that opportunity to be with themselves and make the most of every moment”.

Added Amar Sinha, COO, Radico Khaitan, “We take great pride in Magic Moments Music Studio latest TVC featuring Jacqueline Fernandez and Kartik Aaryan. The film is shot in picturesque Budapest and has a fresh, energetic, almost magical appeal, which I’m sure will have a strong recall with our young audience, which is our primary target group”.

Launched in 2006, Magic Moments Music Studio is a millionaire brand under Radico Khaitan and currently is the largest selling brand in its category in India and 11th largest selling brand in the world. Magic Moments Remix - an extension of Magic Moments brand which was introduced in the flavoured category in 2008 is available in 8 exciting flavours – Orange, Green Apple, Lemon, Chocolate, Raspberry, Lemon & Ginger and Cucumber & Kafirlime, Grapefruit & Watermelon.

The brand has been extended in the premium segment with Magic Moments VERVE and in ready to drink segment with Magic Moments Electra.

Campaign video:

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