Lulu Group bags ‘Brand of the Year’ honour at e4m IMA South 2025

The brand took home 12 metals including 4 golds, 6 silver and 2 bronze metals across categories

by e4m Desk
Published: Aug 1, 2025 10:23 PM | 2 min read

The exchange4media Group hosted the fifth edition of Indian Marketing Awards (IMA) South in Bengaluru on Friday, August 1. The prestigious awards honoured and celebrated brands and agencies of South India for their excellence, innovation and creativity. At the spectacular awards night, Lulu Group was honoured with the ‘Brand of The Year’ honour for its creative brilliance and outstanding work. The brand took home total of 12 metals including 4 golds, 6 silver and 2 bronze metals across categories.

Apart from Lulu Group, the top honour was bagged by Maitri Advertising Works in the excellence category and was named the ‘Agency of The Year’. Among the other key winners that won the most metals were Flipkart, Havas, Divo, Hiveminds, Amazon Prime Video, Wipro, ShareChat and Jio Star India - Star Vijay.

The prestigious awards recognise and celebrate exceptional marketing achievements in India across 4 prime categories and one excellence category, which are further divided into sub-categories. The broad categories are - South Awards for Stages of Brand Building; South Awards for Communication, South Awards for Special Marketing, South Awards for Start-Ups/Emerging Players, and South Awards for Excellence/Special Recognition.

IMA South recognises, honours and celebrates a diverse set of companies, which have their corporate office or have a marketing division headquartered in South India. The awards were also open to firms headquartered in other states, but have created and run a campaign for the South market.

The jury chair this year was Sridhar Balakrishnan, Group CEO, Duroflex Group. The other jury members were some of the distinguished industry leaders, seasoned professionals, and experts from diverse fields.