LIQVD ASIA wins creative mandate for ZEE Media’s news channels

The agency will handle 8 of the 14 channels, including Zee News & WION.

by exchange4media Staff
Published - Jul 21, 2018 8:53 AM Updated: Jul 21, 2018 8:53 AM

Marketing communications agency LIQVD ASIA has won the creative mandate for Zee Media Corporation Limited (ZMCL) channels, according to media reports.

The agency will reportedly handle 8 of the 14 channels, including Zee News & WION. The mandate has been awarded following a multi-agency pitch.

Media reports quoted Mehraj Dube, Vice President, ZMCL, as saying that the group was “looking for new age thinkers and artists and LIQVD ASIA have some of those”.

Talking about the win, Arnab Mitra, Managing Director, LIQVD ASIA, reportedly said that it is a huge mandate for the agency.

“Zee Media is one of the most revered News brands in the country and to be given the mandate to handle the creative duties for their key channels speaks volumes of our talents and capabilities,” he was quoted as saying in the reports.

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