KFC India's new digital film highlights how value meets variety

Conceptualised by Ogilvy India, the film announcing the launch of the product aptly brings out the 'Ultimate Excitement for the Ultimate Savings Bucket'

by exchange4media Staff
Published - Jan 15, 2019 2:01 PM Updated: Jan 15, 2019 2:01 PM
KFC

Colonel Sanders has given KFC fans another reason to rejoice in the New Year. KFC India has launched the Ultimate Savings Bucket with 16 pieces of your KFC favourites in one bucket priced at INR 599/- only. The digital film announcing the launch of the product aptly brings out the 'Ultimate Excitement for the Ultimate Savings Bucket'.
 
Conceptualised by Ogilvy India, the film opens with a luxury car and as the door opens, a stylish celebrity, perhaps a rapper, dressed in funky black and metallic gold steps out. Swaying to the music in full swagger, he looks towards the crowd that seems super excited to spot him as they rush towards him. But what we see next is truly shocking. The swarm of people rush right past him, towards something even more exciting and attention worthy – a large billboard that shows the Ultimate Savings Bucket. The next shot shows the awestruck rapper indulging in a piece of KFC’s golden fried chicken.

Talking about the product and its film, Moksh Chopra, Chief Marketing Officer, KFC India said, “We love surprising our consumers with value and variety and what better start to the year than offering a fantastic deal on the iconic KFC chicken Bucket - with the launch of the new Ultimate Savings Bucket. The digital film rightly brings out the excitement around the product; after all it is both the ultimate saver and the best party starter.”
 
Shailender Mahajan, Senior Creative Director, Ogilvy India said, “16 pieces of KFC favourites in just one bucket could spark great excitement amongst chicken lovers. The idea was to bring the product into spotlight and highlight it as an ultimate combination of value, variety and savings together.” 

Credits:
Account Management:
Kapil Arora - President - Ogilvy Group Companies, North
Amarinder Butalia – Managing Partner
Kankana Ghosh – Client Services Director
Joanna Grover - Group Account Manager 
Konika Dastidar - Sr. Account executive
 
Creatives:
Shailender Mahajan - Senior Creative Director 
Krishna Mani - Senior Creative Director
Neha Bhatia – Associate Creative Director
Deepak Malhotra - Creative Controller
Hardik Trivedi - Associate Creative Director      
   
Production:
Director: Ayan Das
Production house : MALDA Unltd
 

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