Joseph George's Tilt Brand Solutions partners with Supari Studios

This partnership will see both come together to jointly develop and produce video content which will help brands tell their stories

by exchange4media Staff
Published - Oct 31, 2018 1:58 PM Updated: Oct 31, 2018 1:58 PM
advait and joseph

Tilt Brand Solutions, launched in September 2018 by Joseph (Joe) George, former Group Chairman and CEO of MullenLowe Lintas, has partnered with Supari Studios. This partnership will see both come together to jointly develop and produce video content which will help brands tell their stories.

Speaking on the partnership, George, Founder Chairman and MD, Tilt Brand Solutions, says, “With the democratization of data and bandwidth, more Indians are consuming more videos on many more screens. We look at this as a vibrant and enabling ecosystem which will allow us to deliver platform-relevant content, that will help brands better connect with its consumers across media platforms. We have sensed a reciprocity of belief and purpose in all our meetings with Advait and his team; and we are convinced, that collaborating with Supari’s exciting and talented folks will result in some path-breaking work for brands.”

Adds Advait Gupt, Co-Founder, Supari Studios, “The way we consume content has evolved dramatically in the past 5 years. We’ve moved from a prime time, television viewing experience to an anytime, anywhere, video-on-demand, mobile viewing experience. Today we decide our own prime time. Over the past 6 years at Supari Studios, we’ve been firmly focused on building differentiated content that connects with this discerning audience and we see Joe and the entire team at Tilt deeply aligned to this ideology. We’re excited to work with such a diverse and experienced team and look forward to create content that functions at the intersection of what value brands offer and what their audiences love.”

Supari Studios has worked ith brands such as Red Bull, Google, Estee Lauder, YouTube, Asian Paints, Twitter and Dolby among others.

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