It’s hard to make good content, possibly harder to judge what's better: Ashiish V Patil

Ashiish V Patil, CEO & Co-founder at Isspeshal StratCon LLP, ex CEO MTV India, ex YRF was part of the the e4m Play OTT Streaming Awards jury

by e4m Staff
Published: Mar 20, 2025 1:54 PM | 2 min read

Ashiish V Patil, CEO & Co-founder at Isspeshal StratCon LLP, ex CEO MTV India, ex YRF attended the e4m Play OTT Streaming Awards and expressed his excitement about the event, calling it a wonderful opportunity to reconnect with old industry friends and discover fresh talent.

Reflecting on his experience as a jury member, he highlighted the challenge of evaluating high-quality content. "Having been creating content for the last few decades, I know how hard it is to make good content, but I have realized what's possibly harder is to judge what is better. And I think that's what we kind of attempted to do."

He praised the emergence of fresh voices, storytellers, and creators in the industry, mentioning that there were over 200 nominations across 12 to 13 categories spanning multiple genres. "I love the variety. I love the fact that there were some very interesting new faces, and I got to discover some amazing work. We had some fairly intense discussions, some even bordering on 'Yaar, yeh nahi ho sakta!' leading to heated debates and even scraps. A couple of categories were unanimous, but several warranted intense discussions, which is great. I think good content deserves that."

Patil concluded by expressing his appreciation for the process and the impact such awards have on recognizing and celebrating talent. "Hopefully, these awards will encourage people to discover this content and celebrate it, allowing us to do even better work in the coming years."